Physician's Choice brought me in to help conceptualize the launch of their newest product, Fiber Gummies. After collaborating with the brand on creative strategy and positioning, I coordinated with creative photographers, stylists and editors to bring the vision to life. The campaign ultimately helped secure a major partnership with top influencer Alix Earle, driving visibility and momentum for the product launch.

In an industry flooded with copy-and-paste fitness brands, DRIPTD needed to be built around trainer Dri’s authentic vision. Through strategic brand positioning, creative direction, a custom branding photoshoot, and social media strategy, we established a distinct identity that set her apart. Today, Dri is fully booked and recognized as one of the Valley’s top trainers, proving that authenticity always outperforms shortcuts.

Over the past year, I have helped lead creative for one of the world's most recognized hair tool brands, Conair, producing everything from new product launches to large-scale partnerships, including campaigns with the Dallas Cowboys Cheerleaders. The result was a portfolio of high-performing creative that strengthened brand awareness, boosted consumer engagement, and contributed to increased product sales across multiple channels.